Below are details of my latest books covering all aspects of magazine publishing to help you grow your business, widen audience participation and enhance editorial strategies.
2022: Chapter 1, ‘Sustainability in specialist publishing’, in Transforming Magazines, Cambridge Scholars. p8-29.
Writing Feature Articles (Routledge, 2019) presents clear and engaging advice for students, young professionals and editors aiming to enhance the professional development of their editorial teams.
This comprehensive edition covers producing content for print, digital and online platforms. It offers essential guidance on every aspect feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article.
Business Strategies For Magazine Publishing (Routledge, 2018) explores tactics for creating financially sustainable publications in the 21st century.
It analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The text examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model.
In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Alexandra Shulman, former editor of Vogue, Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson.
How to Launch A Magazine In This Digital Age (Bloomsbury, 2014) is for those with a brilliant idea. But brilliant ideas need to be carefully researched before being turned into viable concepts. Whether it’s a business venture, charity initiative, student project or a concept that has evolved – as many do – at the kitchen table, my book will guide you through the essentials.
From research and planning to production and distribution, this book is aimed at those wanting to develop a new title to add to an existing portfolio of magazines, or as a new business venture, charity initiative or student project.
Other publications
- 2007 Contributed to A Master Class From Writers’ Forum Contributors edited by John Jenkins
- 2002-6 Wrote and produced four editions of The Writers’ Forum Website Guide
maryhogarth.com 