Business Strategies For Magazine Publishing (Routledge – publication May 2018): explores tactics for creating financially sustainable publications in the 21st century.
It analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The text examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model.
In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice.
To find out more about the book, read the author interview and access a sample chapter visit my Featured Author page at Routledge.
Mary Hogarth has pulled off a rare hat-trick of compiling a book that will appeal to academics and students, industry practitioners and anyone looking to dive into the world of magazines. Alan Geere, Editorial consultant, journalism educator, InPublishing columnist
With a mixture of observations from the past and present, Hogarth takes us on a journey of the contemporary magazine industry, updating business models, encouraging the adoption of digital, while always keeping a focus on audience. A must-read for struggling publishers, entrepreneurs and magazine aficionados alike. Ann Luce, Principal Academic in Journalism and Communication, Bournemouth University
Writing Feature Articles, 5th Edition, Routledge: I am currently working on this text, publication scheduled for early 2019
How to Launch A Magazine In This Digital Age (Bloomsbury 2014) is for those with a brilliant idea. Already proving a great success, the text is available in paperback for £17.99 and as an eBook (£14.99) from Bloomsbury or Amazon.
From research and planning to production and distribution, plus there’s even a format for writing a business plan. Other features include:
- Practical action points and checklists
- Great resources and advice
- Realistic timescales for producing a digital/print magazine
- Plus at the end of each chapter leading experts offer their insights and experience.
This book is aimed at those wanting to develop a new title to add to an existing portfolio of magazines, or as a new business venture, charity initiative or student project.
- 2007 Contributed to A Master Class From Writers’ Forum Contributors edited by John Jenkins
- 2002-6 Wrote and produced four editions of The Writers’ Forum Website Guide